How Luminox Watches Became noted From Their military Watches

How Luminox Watches Became noted From Their military Watches

Luminox watches are a brand of watch that illuminate the watch face to show the time. So when you are sitting in the dark and you need to know either or not it is time to get up for work you can press a button which actives a back light and shows the exact time.

The word luminox comes from Latin meaning light night, which is the exact record of what it does. It was first invented by two company partners in Switzerland finding for a way to break straight through into the market. It became a popular idea and maybe surprising an idea that they managed to sell to the Navy Seals. It's usefulness to the Seals is safe bet and became important to them when diving. A diver could set their time for how long they wanted to be under then know that the time was up easily because they could illuminate the watch face.

With this success they launched a brand of watches into the shop place beloved by the seals themselves. A breakthrough for the company and a big seller. It became popular particularly with men who bought it for its now masculine image.

The first Navy Seal watches were made out of plastic, but it wasn't long before they bought out a new brand with a metal casing, an additional one success. These watches although just a small convert from the original looked and felt strong. The company knew they were onto a real winner and intelligently kept on marketing straight through the Seals, using a whole of styles. These slightly distinct versions appealed to the wider group of women and children.

It would be wrong to say these watches were merely gimmicks. They were becoming known for their potential alone using chronic batteries, sapphire glass crystal and anti-reflective coating.

Things got great for the company only a few years later when the American Air Force asked for their own brand of watches to be made. The company was of procedure quick to say yes and developed the Seal model to suit pilots on their bombing missions. Soon Luminox had the right to supply watches for the whole aviation commerce and the inherent for a new line of stock for the average consumer.

Again the sales were a brilliantly successful. The Air force was only too willing to put their name to the stock in an endeavor obviously improve their image. Luminox showed the watch world that you don't have to be innovative in your watch design, that you don't have to be constantly finding new ways to improve the watch. Instead advertising is just as important, cornering a niche in a big shop that is suited and will promote the stock not only because it is good potential but because it is good way to improve there own image.